How to Understand Your Client’s Expectations

As a design professional, understanding your client’s expectations and needs is paramount to completing a successful project. Unfortunately, without asking the right types of questions and going without an architect professional liability insurance policy, your operations could be at risk.


Close-Ended Questions


Close-ended questions require simple answers like yes and no. Although these questions are necessary to acquire specific pieces of information, they tend to halt conversation and the flow of information if used incorrectly. Try to avoid these types of questions when you are talking with clients.


Open-Ended Questions


This type of question requires the responder to give more information than a close-ended question. For example, asking your client what their needs are when it comes to how many square feet they require in a certain room or how many windows they want allows them to provide more details.


Strategic Questions


Strategic questions allow your clients to elaborate on a specific situation. For example, you could ask your client to describe a time when they were happy with their architect’s work or have them illustrate what they want the end-product to look like.


However, even by asking series of open-ended and strategic questions, you may not fully be able to understand your client’s desires. To protect your best interests, speak with your insurance agent about architect professional liability insurance and how it can benefit your operations.